Personal Care Packaging has evolved over the years with key market players increasingly focusing on environment-friendly solutions

Personal care packaging is usually done for different products such as soaps, shampoos, cosmetics, body lotions, oil, and other toiletries and was packaged for the purpose to be used daily or for a specified period of time. In the present day and age, Personal Care Packaging has grown into a large industry and it covers a wide variety of products. It is specifically packaged for everyday use and includes shower gels, body lotions, soaps, bath gels, shaving creams, conditioners, moisturizers, deodorants, make-up, dietary supplements, personal care products, baby care products, medical products, and others. It has also seen an increase in the demand for personal care packaging since many people are now embracing environmental responsibility. This is why personal care packaging is also referred to as eco-friendly.

Personal Care Packaging Manufacturers face various challenges in servicing the demands of the customers and the competition in the market. In order to gain a competitive advantage, the manufacturers make use of various marketing strategies. One of the most commonly used strategies is the creation of pouches or boxes containing personal care products. As the name suggests, these pouches are large enough to hold a variety of products, such as makeup, lotions, creams, shaving equipment, and so forth. These pouches are designed attractively to attract consumers.

One of the most innovative and high technology products manufactured by the cosmetic industry is the LEMO Thermo-puter pouches. These special pouches have been manufactured using the latest in thermal technology. Unlike conventional paper pads, these thermal pads can maintain the temperature even after opening the lid. The thermal springs inside the pouches hold the required temperature for almost an hour after which the lid is closed. These LEMO pouches are highly useful in the healthcare sector, where the care and maintenance of patients' vital organs are a priority. Recently, in April 2021, Beiersdorf launched renewable plastic packaging using by-products of oils from the forestry industry under its Nivea Naturally Good face care range.