Vitamin D ingredients can be utilized in diluted drinks. Customers mainly opt for vitamin D drinks, owing to the cultural fondness of beverages in various American and European countries. The consumption rate of beverages containing vitamin D, such as juices, fortified drinks, etc., is on the rise, due to huge product demand and popularity. Beverages are easy to consume as compared to food items and consumers perceive beverages as the easiest way to digest the necessary vitamins and proteins.
Pharmaceutical companies are publicizing their products in order to drive sales and expand their consumer base. There has also been an increase in the demand for Vitamin D Ingredients in various food applications. The availability of a wide variety of fortified food products and different types of supplements enhancing the consumer base. These factors are contributing to the overall revenue growth. Manufacturers are developing and launching new and innovative varieties of vitamin D ingredients in different forms and the demand for new varieties is increasing steadily, especially in developed countries.
Among the vitamin type segments, the vitamin D2 segment is expected to witness lower demand than the vitamin D3 segment in the vitamin D ingredients market during the forecast period. Globally, the vitamin D3 segment’s value share contribution to the overall market revenue is significantly higher than that of the vitamin D2 ingredient segments. This can be attributed to the strong demand for fish in the production of vitamin D3 among various industries such as food, beverage, cosmetic, pharmaceutical and animal feed and pet food.
Favorable regulations by regulatory bodies for the trade of vitamin D ingredients is a major growth driver of the global vitamin D ingredients market. This allows vitamin D manufacturers to sell their product without much restraints. These aspects are highly favorable for drug manufacturing companies as they are able to sell vitamin D ingredient products effortlessly. Further, the increased investments by regulatory bodies to advertise benefits associated with the usage of the vitamin D product is fuelling the global vitamin D ingredient market. This is serving to boost the demand for Vitamin D Ingredients in several food applications.
Growing cases of a medical condition associated with the excessive consumption of Vitamin D is projected to restrict the market growth of Vitamin D ingredients. High level of Vitamin D in the body can lead to Vitamin D toxicity commonly known as Hypervitaminosis D. Though it is rare, but the serious condition can result in a buildup of excess calcium in the blood which is also known as hypercalcemia. Therefore, excessive consumption of Vitamin D can cause serious medical conditions, this factor is expected to restrain the market growth of Vitamin D ingredient.
Read More: https://www.openpr.com/news/2243699/vitamin-d-ingredients-market-by-manufacturers-regions-type
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