Contact Lens Market Witnesses Increase in Demand for Contact Lenses through Online Distribution Channels Due to Covid-19 Pandemic

Contact lens, also known as optical lenses, are very thin lenses usually placed directly on the cornea (the top transparent front layer of your eye). Contact lenses are one of the most comfortable ways to improve your vision, because they are thin enough to be placed into your eye easily, and once in place vision is better than ever.

Contact lenses have been used to correct vision. The contact lens market is witnessing launch of smart products. In December 2020, Mojo Vision partnered with Menicon, Japan-based contact lens manufacturer, for the development of smart contact lens products. There are many options available in smart contact lens. Among the most popular types of lenses are polycarbonate lenses, which are designed with one large solid piece and multiple pieces of plastic laminated together at the tip or inside the plastic lens. Because polycarbonate lenses are solid, they are less likely to shatter into small fragments that can hit your eye, especially if you happen to be carrying such contact lens designs outside your mouth. Polycarbonate lenses are also less expensive than other varieties of contact lens materials.

The contact lens market has witnessed increase in demand for contact lenses through online distribution channels. This can be attributed to the COVID-19 pandemic, as customers turned to s online services due to virus-led closure of brick-and-mortar stores. This has also prompted various companies to acquire market players that offer contact lenses through e-commerce. In September 2020, KKR & Co Inc., the U.S.-based investment company, agreed to acquire 1-800 Contacts from investment firm AEA Investors LP.

Augmented reality is a new trend in the contact lens market. In January 2020, Mojo Vision launched a contact lens with 14K pixels-per-inch microdisplays, wireless radios, image sensors, and motion sensors. Such contact lenses are ideal for people with low vision.

Disposable contact lens are in high demand in contact lens market. Silicone hydrogel (SiHy) contact lenses are disposable. Today, a majority of SiHy contact lenses are prescribed for daily wear and majority of two-week and monthly replacement reusable lens fits in the U.S. are with SiHy contact lenses. Major players in the contact lens market are thus focused on launching smart contact lens to expand their product portfolio. For instance, in August 2020, Bausch + Lomb launched Bausch + Lomb INFUSE silicone hydrogel (SiHy) daily disposable contact lens.