Cold Pressed Juices Are Increasingly Growing In Popularity Worldwide

Cold-pressed juice refers to juice that is prepared by using a hydraulic press to extract juice from fruits and veggies. The process does not involve blades and spinning, but is manufactured using high pressure to extend the juice’s shelf life and lasts longer than regular juice. It can be refrigerated for up to 5 days without pasteurization or high-pressure processing. Cold-pressed juices are expensive as they are produced from 100% fruit and vegetable without any chemicals. They preserves and protects the nutrients of the fruits and veggies, such as minerals, enzymes, vitamins, and other nutrients present in the juice. Cold-pressed juice contains living enzymes, essential fiber, natural antibiotics, and minerals, which are crucial for optimal health.

Increasing public awareness of the health benefits of cold-pressed juice and growing health-conscious consumers around the world are primarily driving the market growth. For instance, in February 2019, Natalie’s Juice Company launched a new line of cold-pressed juices with new functional and holistic properties. The new line represents the next-gen of the company's juices and were brought to market after 6-months of streamlined development. However, the high cost associated with cold-pressed juice (as these juices are the purest form of fruits and veggies) is expected to restrain the cold-pressed juice market growth. Moreover, increasing demand for conventional juices due to shifting preferences and changing lifestyles for a balanced diet is expected to hamper the market growth.

The popularity of cold pressed juice is increasing worldwide. Cold-pressed juice is extracted using cold-pressing technology. The chances of microbial fermentation are less as the process generates minimal heat. Therefore, these juices can be conserved and distributed with zero or very minimal levels of preservatives. Moreover, factors that have fueled consumer interest in cold-pressed juice include the increasing number of people skipping breakfast and the search for an on-the-go option that gives them nutritional benefits.

In terms of geography, the cold pressed juice market is divided into six regions, such as North America, South America, Asia Pacific, Europe, the Middle East, and Africa. A growing number of mergers and acquisitions by key players active in the market to strengthen their product portfolio or to expand their market presence is also expected to augment the market growth. For instance, in November 2019, BevCanna signed a non-binding Letter of Intent to acquire Little West Holdings (a cold-pressed juice company). Moreover, in March 2018, Juice It Up has been acquired by a consortium of private equity brands.