Countries like India, Pakistan, Brazil, Mexico, and Indonesia are seeing major increases in their annual consumption of immune health supplements. It is also common to find these products available at local pharmacies and even at many of the supermarket chains in developed nations like the U.S., U.K., and Australia.
Market Dynamics
The immune health supplements market is growing faster than any other sector in pharmaceuticals. This is largely attributed to the emergence of Covid-19. For instance, globally, as of 9:39am CET, 22 December 2020, there have been 76,023,488 confirmed cases of COVID-19, including 1,694,128 deaths, reported to the World Health Organization.
Increasing prevalence of cancer is also expected to aid in growth of the immune health supplements market. For instance, according to the American Cancer Society, in 2019, there will be an estimated 1,762,450 new cancer cases diagnosed and 606,880 cancer deaths in the U.S.
Among regions, North America is expected to witness significant growth in the immune health supplements market, owing to increasing sales of cold, flu and immunity supplements. For instance, according to The Nutrition Business Journal, sales of cold, flu and immunity supplements will reach $5.2 billion in 2020, with growth of 51.2% over 2019. Nearly 10% of all U.S. supplement sales in 2020 will be for immune support, emphasizing Americans' interest and confidence in supplements to support their immune health needs.
Increasing awareness regarding flu is expected to offer lucrative growth opportunities for players in the immune health supplements market. For instance, in September 2019, the Wisconsin Department of Health Services (DHS) announced a new community outreach and education funding opportunity for community organizations in order to increase awareness about the flu and the number of Wisconsinites getting flu vaccines.
Competitive Analysis
Key players operating in the immune health supplements market include, EuroPharma, Inc., Glanbia, Plc., Healthycell, Nature's Bounty, Bio Tech Pharmacal, Cellderm Technologies Inc., Bayer AG, Vital Nutrients, NutriGold Inc., Daflorn Ltd., BioGaia, and Seroyal.
Key players operating in the immune health supplements market are focused on launching new products to enhance their market share. For instance, in December 2020, Healthycell launched IMMUNE SUPER BOOST, a new addition to its line of category-leading pill-free supplements, designed to support a strong and resilient immune system. Similarly, in December 2020, Nature's Bounty launched Immune 24 Hour, a supplement that contains the Vitamin C.
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