Automotive floor mats are used in all sorts of vehicles. Many people use them for protection against vibration, dirt, heat, dust, rain, snow and bird poop, etc. Other people use them to protect the floor from dents, impact, or scratches. These mats are produced from different materials such as rubber, polyurethane, polypropylene, and nylon.
The increasing focus of manufacturers on improving the sound absorption coefficient in order to enhance the performance is driving the market growth. The automotive floor mat protects the surface from wear, dirt, and corrosion. Growing adoption of the premium vehicle coupled with the increasing awareness regarding noise and vibration generated by the vehicle body is again projected to augment the market growth. According to the new vehicle registration data released by the Federation of Automobile Dealers Associations (FADA), Mercedes-Benz topped the sales charts in the premium vehicle segment in 2020. Mercedes-Benz sold 545 units in September 2020 compared to 772 units in the same month last year. In second place was BMW. The carmaker sold 467 units compared to 600 units in September 2019. Improving economic conditions and increasing consumer spendings on the luxury vehicle is again projected to foster the market growth of the automotive floor mats. Furthermore, the expanding logistic industry is boosting the adoption of commercial vehicles which is further anticipated to foster the market growth of the automotive floor mats
From the geographical point of view, Europe is expected to gain significant growth over the forecast period and this is attributed to the strong presence of the automobile industry in the region. According to the European Automobile Manufacturers Association, 15.8 million passenger cars were made in the European Union in 2019. Some 2.7 million commercial vehicles were produced in the European Union in 2019.
Key Developments:
In July 2019, Meguiar’s, the provider of car care products, introduced a new addition to its premium Ultimate line of products, Meguiar’s® Ultimate Tyre Shine™. This brand-new formula is Meguiar’s highest gloss tire shine to date for customers who want a soaking wet-look shine for their tires.
In October 2019, AutoFurnish has announced the launched their 7D Luxury Car Foot Mats for the festive season.
In August 2019, Tesla has launched new and better Model 3 floor mats made of recyclable material. Model 3 All-Weather Floor Liners are made from thermoplastic elastomer material for ultimate protection and spatial coverage.
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